| Although often laugh-out-loud funny and created with tongue firmly in cheek, this amazingly well thought out book serves double duty, pointing out what an absurd amount of work goes into building an art career in today’s brand-obsessed world.
Chapters include Outward Communications, Positioning, Art Production Standards, Operations, and Human Resources-which contains this gem: “Employees and interns are encouraged to engage in ‘staycations’ (or ‘studiocations’) by using allotted vacation days to come into the studio and catch up on work.” While you may never develop McGinness’ chops, one could do far worse than to follow his sage advice.
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