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Literature
Herbert Lottman


new
Marshall McLuhan



Terrence Gordon

Wyndham Lewis

new
Vladimir Nabokov
Marshall McLuhan Unbound (20 individual offprints in a slipcase)
Marshall McLuhan:
Marshall McLuhan Unbound
— 20 individual offprints in a slipcase —
Edited by Eric McLuhan and W. Terrence Gordon
The essay is for exploring; the book, for explaining. Such was McLuhan’s philosophy about these two forms. The essay is the freer form and one better suited to exploration than the longer meditation, the book.
This startling new series puts the reader in the place of colleague and co-researcher. Instead of giving the reader just another collection of articles and interviews, McLuhan Unbound gives you offprints of the original essays. See how the two McLuhans, the literary academic and the public media expert are really one. Some of these articles were written before the subsequent book was envisioned: they are preliminary forays into new territory. Some were written after the book and encapsulate major themes; some set out additional discoveries or matters left out of the book; some present material discovered as a result of writing the book.
The McLuhan Unbound offprints series is not the last word in presenting McLuhan’s ideas and discoveries, but the first.

412 pages, 20 individual offprints in a slipcase
6'' x 9 ¼'' (152 x 233 mm), English
ISBN-13: 978-1-58423-051-9
ISBN-10: 1-58423-051-7
$ 35.00
Marshall McLuhan Unbound (slipcase small)
Marshall McLuhan Unbound (slipcase showing offprint’s spines)
List of Essays included:  
1.
2.
Printing and Social Change
The Effect of the Printed Book on Language in the 16th Century
3.
The Argument: Causality in the Electric World – Marshall McLuhan and Barrington Nevitt
4.
The Relation of Environment to Anti-environment
5.
At The Moment Of Sputnik The Planet Became A Global Theater In Which There Are No Spectators But Only Actors
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Culture Without Literacy
The Humanities in the Electronic Age
The Bias of Communication
American Advertising
Inside Blake and Hollywood
G. K. Chesterton: A Practical Mystic
Roles, Masks and Performances
Space, Time and Poetry
New Media As Political Form (you can read this essay online)
Notes on the Media as Art Forms
The Media Fit the Battle of Jericho
The Medium is the Message
Myth and Mass Media
Laws of the Media
The Emperor’s Old Clothes
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about:
Marshall McLuhan
Marshall McLuhan
One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.
But he is far more than that. A cha­ris­mat­ic fig­ure, whose re­mark­able per­cep­tion pro­pelled him onto the in­ter­na­tion­al stage, McLuhan be­came the proph­et of the new in­form­a­tion age.
In his own time he drew both accolades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-forward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The in­form­a­tion superhighway fulfilled his perceptive observation that the world would ultimately become a "global village."
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GINGKO PRESS | MARSHALL McLUHAN BOOK | ISBN-13: 9781584230519 | ISBN-10: 1584230517