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PAPERBACK EDITION |
| Marshall McLuhan: |
| The Mechanical Bride (Pb) |
| Folklore of Industrial Man |
| With a new introduction by Philip B. Meggs |
| This is the devastating book which first established Marshall McLuhan’s reputation as the foremost critic of modern mass communications. |
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| The Mechanical Bride is vintage McLuhan — so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. |
| We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling. |
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160 pages, Paperback, 8'' x 10 ½'' (205 x 270 mm)
63 duotone illustrations, English |
| ISBN: 978-1-58423-243-8 |
$ 19.95 |
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Gingko Press, Inc.
1321 Fifth Street
Berkeley, California 94710
Phone: (510) 898-1195
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| about: |
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| Marshall McLuhan |
| One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies. |
| But he is far more than that. A charismatic figure, whose remarkable perception propelled him onto the international stage, McLuhan became the prophet of the new information age. |
| In his own time he drew both accolades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-forward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information superhighway fulfilled his perceptive observation that the world would ultimately become a "global village." |
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