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NEW FACSIMILE REPRINT |
| Marshall McLuhan & Quentin Fiore: |
| The Medium is the Massage |
| An Inventory of Effects |
| Produced by Jerome Agel |
| The Medium is the Massage remains Marshall McLuhan’s most popular book, perhaps as influential as Understanding Media. It is still one of the most insightful and provocative works ever to have been published on our modern culture. |
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| With every technological advance, McLuhan’s theories reveal how prescient his insights actually proved to be. His thought is a guide to understanding environments, especially new ones as they enter and pervade society, like the computer is doing to biology and science (McLuhan heralded the marriage of electronics and biology) and how the world wide web is threatening to liberate the old information monopolies from governments and big corporations. |
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| Marshall McLuhan’s books are published in more than a dozen languages. He is widely considered to be the most original thinker of the twentieth century. |
| Quentin Fiore is one of America’s most distinguished graphic designers and perhaps the most successful of all McLuhan collaborators. |
Jerome Agel has written and produced more than fifty books, including original visual interpretations of Marshall McLuhan’s and Buckminster Fuller’s work.
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160 pages, Paperback, 4'' x 7'' (105 x 180 mm)
100 b/w illustrations, English |
ISBN-13: 978-1-58423-070-0
ISBN-10: 1-58423-070-3 |
$ 13.95 |
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Gingko Press, Inc.
1321 Fifth Street
Berkeley, California 94710
Phone: (510) 898-1195
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| about: |
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| Marshall McLuhan |
| One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies. |
| But he is far more than that. A charismatic figure, whose remarkable perception propelled him onto the international stage, McLuhan became the prophet of the new information age. |
| In his own time he drew both accolades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-forward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information superhighway fulfilled his perceptive observation that the world would ultimately become a "global village." |
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| Originally published in 1968, this book was so prophetic that it took three decades to see how much it guides our understanding of electric media. |
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