|
|
 |
|
|
|
| Ryan McGinness: |
| EGO 1 |
| The Difference Between Telling and Selling |
|
|
click image
for large view
 |
| Ryan McGinness started a design firm called EGO. EGO favors an honest, pragmatic approach to solving problems. Their thoughtful work is in direct opposition to the over-hyped style-based design served up by many other firms. Contemporary design books gravitate towards empty design that is little more than eye-candy. |
|
|
click images
for large view
|
 |
 |
|
EGO 1 — The Difference Between Telling and Selling is a revelatory guide to a more process-oriented approach that provides insight and substance for real-world designers. Featured work includes corporate identities, TV graphics, web site design, videos and packaging for a list of clients including MTV, The Standard Hotel, Meetup, IBM, Lee Jeans, Tokion Magazine and Ungaro. This inspirational book is a must-have for designers seeking to develop substantive content for clients.
|
256 pages, Paperback, 8 ½'' x 11'' (280 x 215 mm)
650 color and b/w illustrations, English |
ISBN-13: 978-1-58423-146-2
ISBN-10: 1-58423-146-7 |
$ 29.95 |
|
|
|
|
 |
|
Gingko Press, Inc.
1321 Fifth Street
Berkeley, California 94710
Phone: (510) 898-1195
|
 |
|
|
| about: |
|
|
 |
| Ryan McGinness |
Born, Virginia Beach, VA.
Carnegie Mellon University, BFA.
Curatorial Assistant, Andy Warhol Museum, Pittsburgh, PA.
Lives and works in New York, NY. |
|
|
|
|
