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| Shawn Wolfe: |
| Uncanny |
| The Art & Design of Shawn Wolfe |
| An 'uncanny' collection of Shawn Wolfe’s most provocative work. In 1984, having spent seven years in and around advertising, Wolfe established Beatkit™, the world’s first ever anti-brand. It was a brand without a |
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| product and was intended to be a shining example of what was sick and wrong in a culture gone mad with consumerism. |
| From 1984 to 2000 Beatkit™ sought to expose the dark nature of consumerism, consumption and disposal, all of which escalate the fundamental crises of contemporary life: using up of natural resources, ecological ruin, cynicism, and alienation. |
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| Wolfe used and reused images such as the Bionic Cat and the Removerinstaller until they had achieved the abstract presence of the Nike swoosh. Perhaps the real magic in his work is that it draws us in but delivers nothing. |
With text by David Carson, Rudy Vanderlans & Eric Fredericksen.
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176 pages, Paperback, 7'' x 10'' (180 x 255 mm)
290 color illustrations, English |
ISBN-13: 978-1-58423-091-5
ISBN-10: 1-58423-091-6 |
$ 29.95 |
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Gingko Press, Inc.
1321 Fifth Street
Berkeley, California 94710
Phone: (510) 898-1195
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| about: |
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| Shawn Wolfe |
| Shaw Wolfe is best known as the man behind Beatkit™. The so-called "brand without a product" has served as inspiration for the improbable RemoverInstaller™ as well as the artist’s globel "Panic Now" campaign, paintings, t-shirts, comics, sculpture and performance. A practicing designer and illustrator for over fifteen years, Wolfe makes his home in Seattle, Washington. |
| Wolfe was deconstructing and reconstructing consumerism and brand fetichism since before he knew that’s what he was doing. From days spent working in retail and crancing out handmade fanzines to a tour of duty in the trenches of the apparel industry to his current position as self-styled ambassador of consumer hoodoo, Wolfe wrestles unmanageable themes ranging from commodification to the soul planned obsolescence. His works are at turns ponderous, playful, and pointless. |
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