Wolfe was deconstructing and re­con­struct­ing consumerism and brand fetichism since before he knew that’s what he was doing. From days spent working in retail and crancing out handmade fanzines to a tour of duty in the trenches of the apparel industry to his current position as self-styled ambassador of consumer hoodoo, Wolfe wrestles unmanageable themes ranging from commodification to the soul planned obsolescence. His works are at turns ponderous, playful, and pointless.