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Print Magazine Award for
“Fresh Vitality in Book Design” |
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| Rudy VanderLans: |
| Supermarket |
On the outskirts of civilization, where suburban man
stumbles over nature, an untold drama is taking place.
A relentless effort by present day frontiersmen to tame
and overcome the inhospitable California desert. |
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| Rudy VanderLans takes us to the heart of this spectacle, where suburban elements meet vacuous space, where dubious claims of commerce stand fragile against a harsh light, where contemporary dwellers impose incongruous notions of luxury on a magnificent wilderness landscape. |
| Supermarket captures the folly and the beauty of this colorful drama in all its ambiguity, with astounding photographic spreads that come at us like film, taken at slightly different angles, juxtaposed or duplicated in singularly bold symmetry. The iteration of the images so leveraged simulates a spatiality that transcends the ordinary two-dimensional page. |
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| Supermarket is a disturbingly beautiful book that takes us on a poetic journey through Rudy VanderLans' California, documenting our sometimes successful, sometimes futile attempt to transform an unfriendly environment into a bearable, happy land. VanderLans, brings us inside this desert environment in small steps, taking us along the California coast heading south and then east through the built environment, setting the scene for our final destination. |
Rudy VanderLans is the designer and editor of Emigre magazine, a quarterly journal devoted to visual communication, published since 1984.
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176 pages, Hardcover, 8 ¾'' x 11 ¾'' (220 x 300 mm)
250 color illustrations, English |
ISBN 13: 978-1-58423-080-9
ISBN 10: 1-58423-080-0 |
$ 45.00 |
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Gingko Press, Inc.
1321 Fifth Street
Berkeley, California 94710
Phone: (510) 898-1195
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| about the author: |
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| INTERVIEW >>> |
| Rudy VanderLans |
| Rudy VanderLans (born 1955, Voorburg) is a Dutch type and graphic designer and the co-founder of Emigre, an independent type foundry. |
| VanderLans studied at the Royal Academy of Art in the Hague. Later, he moved to California and studied photography at the University of California, Berkeley. |
| In 1984, VanderLans, with his wife Zuzana Licko, founded Emigre and began to publish Emigre magazine a journal for experimental graphic design. |
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| see also: |
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Rudy VenderLans:
Emigre No. 70: The Look Back Issue |
| Emigre No.70 is a must have book for those who missed out on all the excitement the first time around and for those who have been long time Emigre fans alike. Any graphic design library would be incomplete without it. |
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