| “Branding Design 2” follows on the success on last year’s “Branding Design”. This book contains over 240 excellent design projects concerning advertisement, publicity, campaign and promotion with in-depth coverage of design concepts and the clear articulation of ideas. Expertly expressed with hundreds of color plates, the book documents a wide array of commercial media including print packaging, graphic design, film and television. From commission to design strategies to solutions and to the final polished product - all of the projects included are from leading advertising agencies, design firms, art directors and designers such as Dentsu, Hakuhodo, Shin Matsunaga and Nagi Noda. Unique as it is practical, this book is a wonderful visual reference and useful idea resource for designers and brand developers in any field. |
