Creating high impact packaging is a critical element in the merchandising of any product. Not only must packaging grab the attention of consumers, it must help to establish brand identity and make a lasting impression. A successful package design can transform an ordinary product into an exciting one. Not only must shape, graphics and color choices convey the right feeling, they must also be compatible with retail spaces where they will be displayed. Simply Packaging provides examples of the hottest packaging design from around the world employing the most sophisticated technology to traditional handcraftsmanship for cosmetics, food and beverages, CD and album covers, POP displays and more. With full color spreads and explanation of materials. Simply Packaging is the latest title in Victionary’s Simply Series including Simply Material and Simply Pattern.