| Twenty years ago, after far-flung wanderings, love brought Rattan Chadna to Holland. There, from home, he began an import business in Indian clothing. That business has now grown to become Mexx, an international lifestyle label in fashion and accessories. One of the largest in Europe with numerous product lines and shops all over the world. In this book Natascha Chadna, the founder’s daughter and herself active in the company, tells the behind-the-scenes story of Mexx on the basis of many interviews with her father and other key individuals in the company. How does a fashion company function? How do you ensure that your label appeals to the consumer, that your label - like fashion itself - is dynamic but still remains recognizable? |
