British packaging design, with its long storied history of invention and innovation coupled with strong pragmatic sensibilities, reigns supreme throughout much of the European marketplace. British designers have a nuanced, common sense talent for strengthening brand identity while creating packaging that makes strong visual connections within its environment. What makes a packaging great? Beyond functionality, great packaging makes us want to open it: it informs us, seduces us, speaks to us and convinces us of its value. We want to put it in our shopping trolley and take it home with us.
This book collects the very best contemporary British designs and includes work from Atelier Works, Identica, Pentagram, Haines McGregor, Coley Porter Bell, Taxi Studio, Pearlfisher, Williams Murray Hamm, Lewis Moberly and many more. |
