| The word Hybreed describes a new category of designer, a new professional who operates in the zone between art, design, experimentation and research and to whom 21st Century instruments such as the computer, IT, worldwide web and virtual communities are second nature. Unrestricted by space and time the Hybreed thrives on complexity and expressive freedom and takes an artistic, multi-disciplinary approach to design. For Hybreeds the ability to travel with ease and design within the Web is an essential quality, largely because the internet is the channel of communication that enables them to organize themselves into international design communities. This book is a collaborative on-line project that brings together studios and artists from around the world in an attempt to profile the Hybreed phenomenon and identify some of its best interpreters: Jemma Gura, Matt owens, Justin Fines, Brain Box, Hi-Res!, Robert Lowe, and many more. |
