'It's A Matter Of Identity' is Amatterofdesign'sTM second book,  an international overview that aims to identify current worldtrends in corporate identity. It features work by over 50 design agencies, plus four inspiring in-depth interviews with Build, a London agency founded by the CD design expert Michael C. Place; E-types, Copenhagen, which is a veritable melting pot of design cultures; So+ba, Tokyo, an agency formed by two Swiss designers who met each other in the Far East; and Landor of London, who now have offices in 16 countries. This book is visual smorgasbord of top international creativity and features signage, logos, web sites, stationery, packaging, advertising, print collateral, and even environmental solutions. Each program has been tailor-made for a particular company, and a great deal of consideration has been given to the company's corporate philosophy and its position in the market place.