In the 21st Century packaging counts at least as much as the product within. In a fiercely competitive commercial world where products clammer for attention the consumer has become incredibly discerning about how a product is presented. Marketers know that people pay not only for the product, but for the packaging as well. It's a Matter of Packaging is number 4 in Amatterofdesign'sTM  brilliant new series and it is an elite array of the hottest contemporary packaging designs from all around the globe. It covers everything from the product itself to whatever encases it, including bags and boxes of all shapes and materials. Categories covered include cosmetics, food and beverages, CD albums, fashion, furniture, seasonal items, and more.