| In compiling this brilliant collection of logos, which is the first of the Made in Spain series, Marius Sala chose works that he believed would survive the critics and endure time. An effective logo communicates the values of the organization it represents and acts as its identifying element. It can be easily remembered and has the flexibility to be used many different ways. Made in Spain 01 – Logos features hundreds of examples of logos that fulfil exactly these criteria, logos that are alive with personality and are powerful communicators of connotative and denotative values. The book is split into five categories: graphic, linear, abstract, gestural and typographical. There is a comprehensive index of designers and sectors covered include clothing, cosmetics, food, beverages, ceramics, tourism, finance, and more. |
