Bill Cahan & Associates is a San Francisco based advertising agency with a huge reputation for extraordinary creativity and controversial views. New Models For Growth and Profitability visually and verbally expresses the agency's thoughts on annual reports and how corporate culture feeds the document. The book is split into 22 sections that include fleeting, value, private, relic, appeal, exclusive, fork, veneer, code, venture, findings, disclosure, spin, habit, worth, blanding, color, and fear. Each section examines a single aspect of the annual report and poses a relative question. Does an annual report's design matter? Why have some of the world's most powerful corporations-IBM, Ford, Brisol-Meyers-chosen blue as their corporate color.
A great little desktop companion simply bursting with creative inspiration. |
