Competing with Creativity: 80 Years of Design at Philips Past Tense, Future Sense is an exceptional visual analysis that celebrates 80 years of design at Philips. Objective, authoritative and richly-illustrated, this book provides an insight into the creation of some of the most iconic products of past decades. Discussed at length and vividly brought to life by detailed case studies are engaging topics such as the rise of design, the role of visionary projects and what it is that actually constitutes good design. This book is a compelling reflection upon a remarkable journey undertaken during the most extraordinary period of technological advancement ever witnessed on this planet.  This is a book not only for designers and design historians, but for anyone who appreciates the value of design in everyday life. For the first time we get the inside story of how a vast number of familiar Philips products came into being, and for those more futuristically minded, we get a glimpse of the sorts of things that may lie ahead.