Here is the Levi's story in words and pictures, a phenomenon in fashion and design that not only conquered markets but also hearts and minds. Levi's jeans are the consummate American icon. Everyone wears them. For nearly 150 years, Levi's jeans have been woven into the very fabric of American history and culture.
America's love affair with jeans is movingly documented, and the wonderfully original Levi's advertising campaigns brilliantly reproduced. From the gold fields of California to the oil fields of Oklahoma, from wheat fields of Kansas to cattle drives in Texas — from Woodstock to Haight Ashbury to Rodeo Drive — Levi's jeans is the way to go.
By Lynn Downey, Jill Novack Lynch, and Kathleen McDonough.
Forward by Richard Martin, Metropolitan Museum of Art. |
