| Brilliant new publication that focuses on the most innovative and creative approaches to contemporary corporate identity. Total Identity covers an incredible variety of projects and selected works have had to meet a range of exacting criteria. The book is split into four sections: Part 1 describes the theory behind branding and corporate identity programs; Part 2 highlights total identity case studies; Part 3 focuses on communications media and how design enhances their effectiveness; and Part 4 discusses the building blocks of design, such as type and color and how they can be implemented most effectively. The idea for this book was conceived by on of Holland’s most famous identity agencies, Total Design, which was recently renamed Total Identity, and draws from the expertise and experience they have gained in a demanding discipline in constant motion. |
