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| Umberto Eco / Omar Calabrese / Lina Wertmuller / François Burkhardt / Maurizio Bertini / and many other celebeties: |
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| The Cult of Vespa |
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The Cult of Vespa is the entertaining history about the most successful 'cult-scooter' Vespa in its 50th anniversary.
Not many products reach the goal of a fifty-year-life-span. The 50 years of Vespa are even more striking if one considers the condition and the period in which it came to existence.
Many post-war inventions were forgotten when income rose and life standard improved. But Vespa instead, developed from a utility vehicle, whose characteristics had been dictated strictly by function and cost, into an international success, a 'cult-object', which has given rise to the creation of associations and collector's guilds world-wide.
Text by Umberto Eco, Omar Calabrese, Lina Wertmuller, François Burkhardt, Maurizio Bertini, and many other celebrities. |
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168 pages, Paperback, 8 1/2'' x 11 3/4'' (297 x 215 mm)
68 color, 45 duotone, illustrations, English
ISBN: 3-927258-39-3 |
| $ 39.95 |
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