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| Marshall McLuhan: |
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The Mechanical Bride:
Folklore of Industrial Man |
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| 5 0 t h A N N I V E R S A R Y E D I T I O N |
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| Introduction by Philip B. Meggs |
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Here is the devastating book which first established Marshall McLuhan's reputation as the foremost (and the wittiest) critic of modern mass communications.
This is vintage McLuhan — so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who have been stung by McLuhan have been hard put for rebuttals.
Here is how sex sells industrial hardware ... how Orphan Annie keeps the world on track ... how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question wether we're happy.
The 50th anniversary edition of The Mechanical Bride, first published in 1951, contains surprisingly topical themes forseen by the author at mid-century.
This edition includes all images from the original book, digitally enhanced to a new standard. |
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160 pages, Hardcover, 8 1/2'' x 10 1/4'' (260 x 215 mm)
53 duotone, 10 b/w illustrations, English
ISBN: 1-58423-050-9 |
| $ 35.00 |
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