Marshall McLuhan The Medium is the Massage - An Inventory of Effects Image 1 Art is anything you can get away with. ''The biggest and best woman in the world,'' an 82-foot-long, 20foot-high sculpture. You can walk around in her. Niki de Saint Phalle, Moderna Museet, Stockholm, Sweden. Image 2 The past went that-a-way.When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear-view mirror. We march backwards into the future. Suburbia lives imaginatively in Bonanza-land. Image 3 ''...and who are you?'' ''I — hardly know, sir, just at present — at least I know who I was when I got up this morning, but I think I must have been changed several times since then.''