Marshall McLuhan War and Peace in the Global Village Image 1 Not olderwise Inn the days of the Bygning would our traveller remote, ... from van Demon's Land, ... lift wearywilly his slowcut snobsic eyes to the semisigns of his zooteac ... (FW 56) Image 2 Every new technology necessitates a new war. Image 3 ''The good earth'' Copyright 1963 Herblock in the Washington Post.