wins Print Magazine Award
for fresh vitality in book design
Print Magazine – Media Release
Print Magazine's A-Z competition seeks out and rewards work that has either pushed the boundaries of graphic design or given fresh vitality to familiar genres. SUPERMARKET–inspired by graphic designer Rudy VanderLans' fascination with man's undying desire to inhabit the desert–has been awarded Print Magazine's 2001 A-Z Award for injecting fresh vitality into the genre of book design.
SUPERMARKET casts a creative eye across the California desert and takes us from the heart of civilization to a barren place that is harshly inhospitable.
SUPERMARKET's unusual photographic spreads, some of which are similar images juxtaposed and duplicated in singularly bold symmetry, are what make this book singularly different. Some are marked by a different camera angle, others a different time of day. The resultant effect is a simulated spatiality that completely transcends the perception of a standard, two-dimensional page.
Print Magazine is America's foremost publication dedicated to the print medium.
The Book Rudy VanderLans: Supermarket
176pages, Hardcover, 8 3/4'' x 11 3/4'' (297 x 225 mm)
250 color illustrations
ISBN 1-58423-080-0, $ 45.00
