GINGKO PRESS | MASS MEDIA / MARSHALL McLUHAN BOOK

Marshall McLuhan & Quentin Fiore: The Medium is the Massage An Inventory of Effects Produced by Jerome Agel "The amateur can afford to lose. The professional tends to clas­si­fy and to specialize, to accept uncritically the ground­rules of the environment. The ground­rules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware." — Marshall McLuhan     click image to close window